Yahoo! Socializes Search

Yahoo! Socializes Search

Harnessing the associative power of social networks, Yahoo! Wednesday introduced My Web 2.0, a new “social search engine,” based on a page-ranking technology that organizes pages based on a user’s search patterns and “the shared knowledge of the people they trust,” Yahoo! said.
Rival company Google’s system, “Page Rank,” by contrast, is based on the frequency with which results are linked to by the Net collectively.
Building on folksonomies and tagging networks like del.icio.us and Flickr–which Yahoo! recently bought–My Web 2.0 makes Web pages popular among a network accessible to everyone within that network.

The product is available in a limited beta on a first come, first serve basis at myweb2.search.yahoo.com.

The service also lets users create a personal online archive by saving desired Web pages, search results, and a search history to “My Web.”

Using the beta’s “Save to My Web” button on the new Yahoo! toolbar, users can save an existing Web page to their personal archive, which can be retrieved at any time by searching “My Web.” With the new sharing feature, users can also add notes to saved pages in order to personalize and organize the stored files. Users will be able to create files that are shared by a community; when updated by the user, everyone in the group will receive the update via RSS feed, said Tim Mayer, director of Yahoo! Search.

Via Media Post

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