Do we want all roads across cyberspace to be private toll roads?
Sunday, June 12th, 2005Its funny when you are reading an article here, a book there, a post over there when suddenly an idea seems to shape in your head and then you feel you have to pursue that thought in ernest to understand ...In the City
Friday, June 10th, 2005I was talking at a conference this week at the ICA in London.Organised by In the City - the theme of the conference was ARE YOU CONTENT?The context of the event: ?Media industries are grappling with new opportunities - ...Demographics anyone?
Wednesday, June 8th, 2005 Cory Treffiletti at mediapost posts about how media planning needs to changeSounds like communities to me... In the "old days" you focused your planning on an initial demographic target, such as men 18-24 years of age, with HHI $35k-$50k, ... Ratings:
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Posted in: Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
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Posted in: Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
Its no longer demographics
Wednesday, June 8th, 2005From Cory Treffiletti at mediapostposts about how media planning needs to changeSounds like communities to me...In the "old days" you focused your planning on an initial demographic target, such as men 18-24 years of age, with ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing
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A new media ecology
Wednesday, June 8th, 2005 I was talking at a conference yesterday at the ICA in London.Organised by In the City - the theme of the conference was ARE YOU CONTENT?The context of the event: Media industries are grappling with new opportunities - and threats ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Broadcast, Culture, Darwin, Economics, Engagement Research, Events, Marketing, Media, Social Networks, Society, Trends, Web/Tech
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Posted in: 7th Mass Media, Advertising, Broadcast, Culture, Darwin, Economics, Engagement Research, Events, Marketing, Media, Social Networks, Society, Trends, Web/Tech
Marketing: don’t spend – invest
Tuesday, June 7th, 2005Boosting returns on marketing investment I could not have said it better myselfToday's chief marketing officers (CMOs) confront a painful reality: their traditional marketing model is being challenged, and they can foresee a day when it will no longer ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Economics, Engagement Marketing, Marketing, Strategy, Trends
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Posted in: Advertising, Economics, Engagement Marketing, Marketing, Strategy, Trends
Living in an experience economy
Sunday, June 5th, 2005The nature of advertising has changed from persuasion (which focuses on the functional superiority of a product) to involvement (which highlights the empathy, or associations between, a product and the consumer).'Friends and relatives' score higher than TV in 10 of ...Living in an experience culture
Sunday, June 5th, 2005 The nature of advertising has changed from persuasion (which focuses on the functional superiority of a product) to involvement (which highlights the empathy, or associations between, a product and the consumer). 'Friends and relatives' score higher than TV in 10 of ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Culture, Darwin, Engagement Marketing, Marketing, Participation, Society, Trends
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Posted in: Advertising, Culture, Darwin, Engagement Marketing, Marketing, Participation, Society, Trends
Advocacy vs. Push
Friday, June 3rd, 2005I was listening to a great interview with Glen Urban at CMO Magazine last nightUrban is Glen L.Urban. Professor at the Sloan School of Management MIT and author of The Trust ImperativeI think Glen Urban?s work ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing
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Listen to Alan at SXSW
