Customer Advocacy: A new era in marketing
Monday, June 20th, 2005 I am just reading through a paper from the Journal of Public Policy and Marketing, entitled Customer Advocacy: A new era in marketingI think after the Economist special story of April 2 2005 and the recent Business week article, we ... Ratings:
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Posted in: Advertising, Culture, Darwin, Economics, Engagement Marketing, Engagement Research, Ethics, Generation C, Marketing, Participation, Philosophy, Trends
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Posted in: Advertising, Culture, Darwin, Economics, Engagement Marketing, Engagement Research, Ethics, Generation C, Marketing, Participation, Philosophy, Trends
The Guardian understands engagement on all platforms
Monday, June 20th, 2005Perhaps out of all the big newspapers, it is the Guardian, that has grasped the opportunity in building far deeper relationships with their readers, online and offline.We have written about the The Guardian before, but what interested me was when ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing
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Posted in: Engagement Marketing
Mass media to social media Part V
Monday, June 20th, 2005Google To Overhaul Video Search, Allow Consumers To Index Their Own ContentSEARCH GIANT GOOGLE IS READYING a new version of online video search that would enable both content publishers and consumers to submit their own video ...Communities take control
Friday, June 17th, 2005A great post by Mike Butcher over at Net Imperative which resonates with the themes and ideas of our book. Mike saysSimon Waldman, head of Guardian Unlimited, says modern media consumers want to create, control and challenge traditional ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Research, Ethics, Generation C, Marketing, Networks, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Research, Ethics, Generation C, Marketing, Networks, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech
Communities take control
Friday, June 17th, 2005A great post by Mike Butcher over at Net Imperative which resonates with the themes and ideas of our book.Mike saysSimon Waldman, head of Guardian Unlimited, says modern media consumers want to create, control and challenge ...From mass media to social media part iv
Thursday, June 16th, 2005The Oberserver reported this week that 'podcasting' is the hottest thing going on in radio at the moment.The BBC have made 20 programmes available as podcasts on its website as part of a real life trial (always better than focus ...Tomi looks into the future in Ottowa
Tuesday, June 14th, 2005My co-author Tomi Ahonen, gave a keynote speech in Canada. Tomi saysL ast week Canada celebrated 20 years of cellular telecoms. The Canadian industry association, CWTA, invited me to deliver the keynote to that historic event, attended pretty well ...Connected Communities the biggest change to business since the Industrial Revolution
Tuesday, June 14th, 2005 Business Week cover story: says community-power biggest change since the industrial ageFirst it was the Economist cover story in March now Business Week also runs a cover story on the digitally connected consumer, the rapidly growing community capability derived through ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Engagement Research, Generation C, Marketing, Media, Networks, News, Participation, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech
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Posted in: Convergence, Culture, Darwin, Engagement Marketing, Engagement Research, Generation C, Marketing, Media, Networks, News, Participation, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech
From Mass media to Social Media
Sunday, June 12th, 2005via the GuardianSubscription radio, which has recruited more than 5.4 million customers in the US, could become a reality in Britain soon, the executive chairman of GCap Media said yesterday.Ralph Bernard said paid-for radio could be ...Give me back my media
Sunday, June 12th, 2005Its funny when you are reading an article here, a book there, a post over there when suddenly an idea seems to shape in your head and then you feel you have to pursue that thought in ernest to understand ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Civil Society, Ethics, Government & Politics, Media, Politics, Society, Trends, Web/Tech
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Civil Society, Ethics, Government & Politics, Media, Politics, Society, Trends, Web/Tech
Listen to Alan at SXSW
