Archive for May, 2005

Fear of joining in

Monday, May 9th, 2005Tom Hespos from Media post recently posted an article about the issues facing advertisers who embark on a two-way conversation with consumers On Joining the Market ConversationADVERTISING IN ONLINE COMMUNITY ENVIRONMENTS has always had its share ...

fear of joining in

Monday, May 9th, 2005Tom Hespos from Media post recently posted an article about the issues facing advertisers who embark on a two-way conversation with consumers On Joining the Market ConversationADVERTISING IN ONLINE COMMUNITY ENVIRONMENTS has always had its share ...

Epic

Wednesday, May 4th, 2005Reported widely in the online world, capturing the imagination of Rupert Murdoch and now picked up by the FTEpic tells the story of the creation of a single source of media content that contains everything that anyone would ...

The end of marketing as we know it?

Tuesday, May 3rd, 2005From the Red Couch , Jonathan Schwartz COO of Sun Microsystem interviewed about the recent success of Sun and blogging.From Schwartz' perspective, blogging is not an appendage to Sun's marketing communications strategy, it is central to it. He ...

Blogs more valuable than a billion dollar campaign

Tuesday, May 3rd, 2005From the Red Couch , Jonathan Schwartz COO of Sun Microsystem interviewed about the recent success of Sun via a blogging strategy.From Schwartz? perspective, blogging is not an appendage to Sun?s marketing communications strategy, it is central to ...

Digital immigrants vs. digital natives

Monday, May 2nd, 2005Jeff Jarvis over at Buzz machine has been looking at the big media meltdown .Jeff has gone into quite some detail, and in one of his information rich posts I came across Rupes musings on the media world we ...

Big media vs. The people. Rupert tells it how it is

Monday, May 2nd, 2005Jeff Jarvis over at Buzz machine has been looking at the big media meltdown .Jeff has gone into quite some detail and in one of his information rich posts I came across Rupes musings on the media world we ...

What happpens when big media goes boooooooom?

Monday, May 2nd, 2005This post by Jeff Jarvis at Buzzmachine is a powerful echo to Bob Garfields piece Chaos scenario in Adage in early April of this year.Collapse is not too strong a word to describe what ...

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