Product placement regulation – deregulation
Thursday, May 26th, 2005In the FT today 26 May 2005 - OfCom announces the relaxation of its draconian regulation on commercial sponsorship of television. SMLXL has charted the duress that commercial broadcasters are under as they cannot sustain profitability and growth from ...Big business putting the squeeze on Newspapers
Thursday, May 26th, 2005Shame on BP. And shame on Morgan Stanley and General Motors and any other advertisers involved in assaults on editorial integrity and independence. By wielding their ad budgets as weapons to beat down newsrooms, these companies threaten the ...The challenge for print: co-creation
Thursday, May 26th, 2005 Renetta McCann, CEO of Publicis Groupe's Starcom MediaVest Group, warned some of the world's most senior print publishing industry executives yesterday that their future depends on adapting content for delivery via the screen. The most talked about speech of the ... Ratings:
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Posted in: Convergence, Darwin, Engagement Marketing, Events, Marketing, Media, Newspapers, Participation, Social Networks, Strategy, Trends, Web/Tech
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Posted in: Convergence, Darwin, Engagement Marketing, Events, Marketing, Media, Newspapers, Participation, Social Networks, Strategy, Trends, Web/Tech
Quote to remember
Wednesday, May 25th, 2005...we?re living in a world where customers will only become more and more independent and self-reliant. And ? even more importantly ? that they can often supply themselves. What they supply may be facts about your company and ...The future of television
Wednesday, May 25th, 2005The future of television by Conan O'BrianTo begin, the trend toward larger and larger televisions will continue as screens double in size every 18 months. Televisions will eventually grow so large that families will be forced to ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Humour, Trends, Web/Tech
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Posted in: Convergence, Humour, Trends, Web/Tech
whose media is it?
Wednesday, May 25th, 2005Adriana Cronin Lucas at the Big Blog Company posts about mobile operator 3's new moblogging service3, the UK's first video mobile network, announced the first mobile blogging service Its another halting step from mass media ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Generation C, Marketing, Messaging, Participation, Social Networks, Web/Tech
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Posted in: 7th Mass Media, Convergence, Generation C, Marketing, Messaging, Participation, Social Networks, Web/Tech
Connectivity, Culture, Community and Commerce. Why it’s all happening on the web
Monday, May 23rd, 2005Peter Preston writing in yesterday's Observer made a comment which chimes perfectly with our book. He saidThere are times, times of profound upheaval, when one change seems to fit with another - then, suddenly, to change everything. ... Ratings: (No Ratings Yet)
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Philosophy, Strategy, Trends
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Posted in: Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Philosophy, Strategy, Trends
Listen to Alan at SXSW
