Whilst I was playing with my new Xbox
May 31st, 2005Ken Auletta in the New Yorker: Do ads still work?
In many ways, the advertising business in the early twenty-first century would be unrecognizable to the generation that once thrived on Madison Avenue. The traditional assumption, as Keith Reinhard says, was that advertisers chose the time and place of a 'one-way show-and-tell' ad. The consumer was a captive audience. Today, advertisers chase consumers with a certain air of desperation.
via PressThink
People today are busy co-creating their experiences, and sharing those experiences with their friends
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