What Advertisers don’t get
May 31st, 2005What people don't seem to "get" yet is this: not only is the advertising market going elsewhere, or demanding more, but manufacturers are figuring out how to "meet" consumers without going through the media or advertising market at all. The Internet may make that possible.
Advertisers with alternatives to traditional media, yes. But also: manufacturers with alternatives to advertising. And by the way, who is going to advise them on such opportunities? The existing agencies?
Maybe the old is nearer to toppling than we think.
Via PressThink
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