Channel hoppers

May 26th, 2005

Apparently people flick and channel hop 8,000 times per week according to Nelisen and OMD.
DeSocio a media strategist at OMD says in an interview with mediapost

They know how to navigate, he said, noting that there are now only 18 TV shows with an average Nielsen rating of 5.0 or higher. "How many deliver less than a 1.0 rating?" DeSocio queried the CAB crows. His answer: 1,723.

The whole post is worth a read – OMD have even set up a unit called "Emerging Technologies" to handle our new digital world.

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