whose media is it?

May 25th, 2005

Adriana Cronin Lucas at the Big Blog Company posts about mobile operator 3's new moblogging service

3, the UK's first video mobile network, announced the first mobile blogging service

Its another halting step from mass media to social media . Where, how we use and share the content we create , and how we utilise other peoples content is changing.
Adriana also mentions the Nokia Lifeblog – which they (Nokia) should do more with!! and compares Lifeblogs relatively cost free useage, with 3's every click costs you cash.
Well, it is a mobile phone service – however – Adriana makes a good point – its a bit like Skype and fixed line or mobile phones. with a little bit of tech savvy you can dramtaically reduce the costs of your calls to zero.
Naturally customers will discover this, are discovering this, so don't worry Adriana, folks will find their own way, it just takes a little bit of time.
The question is will 3 be able to sell this new service in a way which people believe is useful to their lives? Otherwise why would you bother?
Here is a hint 3 For example why not sponsor the Brighton Festival which for several years has been using moblogging as part of the event? Show people what you can really do with this. Or can you do something similar to Orange Wednesdays?

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