Alan speaks to OgilvyOne in Barcelona

Last Thursday, I gave a speech to 60+ senior members of OgilvyOne in Barcelona.
Thank you OgilvyOne for inviting me.
Of course, I was talking about our book Communities Dominate Brands and the converging issues that are forcing businesses to rethink their business models, and

how this has significantly impacted on advertising,

how we advertise,

and how we market and communicate with us, everyday Joe's in the street.

Here are a selection of headlines from last week newspapers to give you an insight into the book

Kodak struggles to adapt to digital world

Advertising fall at GCap unsettles radio sector

The party's over: ad sales fall hits big radio

Microsoft gears up to get mobilsed

Hollywood learns to play the video game
All to play for: Microsoft and

Sony take the video games battle to the next level

Crispin Porter + Bogusky sign content deal with Fox

admen failing to engage

Big media struggles with a modern world

Then buy the book here or drop us a line and we would be happy to come along and take you through a short story about a long journey.

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