Epic

May 4th, 2005

Reported widely in the online world, capturing the imagination of Rupert Murdoch and now picked up by the FT

Epic tells the story of the creation of a single source of media content that contains everything that anyone would possible want to know. The “Evolving Personalised Information Construct” springs from the rapid mergers of today’s most powerful technology companies – among them, Amazon, Google, Microsoft and TiVo. Eventually they form Googlezon, which unleashes epic.

You can see the film here

Jeff Jarvis at Buzzmachine mentions Merrill Brown, author of a Carnegie Corporation of New York report on media consumption

Merrill Brown says

The future course of news is being altered by technology-savvy young people no longer wedded to traditional news outlets or even accessing news in traditional ways

Having read various online reports, blogs and newspapers. One can see why some argue that we are not ready to cope with such radical changes. What is content and who owns it? Who has control of distribution?

Murdoch says

Today, the newspaper is just a paper. Tomorrow, it can be a destination. Today, to the extent that anyone is a destination, it’s the internet portals: the Yahoo’s, Gooogles and MSN’s.

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