Archive for May, 2005

2007 – the DVR tipping point

Tuesday, May 31st, 2005Via media postAS IF SPOTTING A COMET that's heading for earth at some future date, Forrester Research is predicting an ad-spending downturn to hit in 2007, when more than 50 million U.S. households will be using either digital ...

The great cashcow in the sky

Tuesday, May 31st, 2005On march 29 Jay Rosen at PressThink made a post which strikes at the core of our book, and goes deep into one of out themes which is how the Internet, declining readership, bloggers, communities, new insurgents eg. ...

What Advertisers don’t get

Tuesday, May 31st, 2005 What people don't seem to "get" yet is this: not only is the advertising market going elsewhere, or demanding more, but manufacturers are figuring out how to "meet" consumers without going through the media or advertising market at all. ...

Whilst I was playing with my new Xbox

Tuesday, May 31st, 2005Ken Auletta in the New Yorker: Do ads still work?In many ways, the advertising business in the early twenty-first century would be unrecognizable to the generation that once thrived on Madison Avenue. The traditional assumption, as Keith Reinhard ...

Troubling times for retailers

Tuesday, May 31st, 2005Are we in a cycle? Are we facing something more fundamentally structural? As retailers continue to struggle. The FT on Thursday 26 May reported that WH Smith, MFI, Dixons and Kingfisher had all suffered on the high street and their share ...

The Birth of the mobile information society

Saturday, May 28th, 2005Never read The City in Your Pocket by Timo Kopomaa?Then you should if you want to understand mobile:THE FREEDOM PROVIDED by the mobile phone means that people are always available, even when moving, i.e. they are ...

Channel hoppers

Thursday, May 26th, 2005Apparently people flick and channel hop 8,000 times per week according to Nelisen and OMD. DeSocio a media strategist at OMD says in an interview with mediapostThey know how to navigate, he said, noting that there are now only ...

Yahoo and the 4C’s

Thursday, May 26th, 2005Yahoo! Offers Tailored Movie RecommendationsYAHOO! IS EXPECTED TO ANNOUNCE today the addition of individualized movie recommendations to Yahoo! Movies, with the help of personalization platform provider ChoiceStream. The service is intended to bolster Yahoo! Movies as a pre-viewing must-read, ...

Trust: the most precious commodity any brand or business has

Thursday, May 26th, 2005From the New York TimesBelieve It: The Media's Credibility Headache Gets WorseThe Times saysAlmost like clockwork, each new month seems to usher in a new controversy over journalistic competence or integrity - the latest being the ...

I want my MP3 (4) and I want it NOW

Thursday, May 26th, 2005Online Media Daily today posts Study: Gens X, Y Want Music Via Cell PhoneMOBILE PHONE SERVICE PROVIDERS WOULD be wise to offer users the ability to receive video and audio files, according to a study scheduled ...

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