2007 – the DVR tipping point
Tuesday, May 31st, 2005 Via media post AS IF SPOTTING A COMET that's heading for earth at some future date, Forrester Research is predicting an ad-spending downturn to hit in 2007, when more than 50 million U.S. households will be using either digital ...The great cashcow in the sky
Tuesday, May 31st, 2005 On march 29 Jay Rosen at PressThink made a post which strikes at the core of our book, and goes deep into one of out themes which is how the Internet, declining readership, bloggers, communities, new insurgents eg. ...What Advertisers don’t get
Tuesday, May 31st, 2005 What people don't seem to "get" yet is this: not only is the advertising market going elsewhere, or demanding more, but manufacturers are figuring out how to "meet" consumers without going through the media or advertising market at all. ...Whilst I was playing with my new Xbox
Tuesday, May 31st, 2005 Ken Auletta in the New Yorker: Do ads still work? In many ways, the advertising business in the early twenty-first century would be unrecognizable to the generation that once thrived on Madison Avenue. The traditional assumption, as Keith Reinhard ...
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Posted in: Advertising, Darwin, Economics, Marketing, Media, Strategy, Trends, Web/Tech
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Troubling times for retailers
Tuesday, May 31st, 2005 Are we in a cycle? Are we facing something more fundamentally structural? As retailers continue to struggle. The FT on Thursday 26 May reported that WH Smith, MFI, Dixons and Kingfisher had all suffered on the high street and their share ...
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Posted in: Darwin, Distribution, Economics, Engagement Marketing, Retail, Statistics, Strategy, Trends, Web/Tech
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Posted in: Darwin, Distribution, Economics, Engagement Marketing, Retail, Statistics, Strategy, Trends, Web/Tech
The Birth of the mobile information society
Saturday, May 28th, 2005 Never read The City in Your Pocket by Timo Kopomaa? Then you should if you want to understand mobile: THE FREEDOM PROVIDED by the mobile phone means that people are always available, even when moving, i.e. they are ...Channel hoppers
Thursday, May 26th, 2005 Apparently people flick and channel hop 8,000 times per week according to Nelisen and OMD. DeSocio a media strategist at OMD says in an interview with mediapost They know how to navigate, he said, noting that there are now only ...
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Media, Society, Trends
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Media, Society, Trends
Yahoo and the 4C’s
Thursday, May 26th, 2005 Yahoo! Offers Tailored Movie Recommendations YAHOO! IS EXPECTED TO ANNOUNCE today the addition of individualized movie recommendations to Yahoo! Movies, with the help of personalization platform provider ChoiceStream. The service is intended to bolster Yahoo! Movies as a pre-viewing must-read, ...
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Posted in: Culture, Economics, Engagement Marketing, Generation C, Marketing, Media, Strategy, Trends, Web/Tech
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Posted in: Culture, Economics, Engagement Marketing, Generation C, Marketing, Media, Strategy, Trends, Web/Tech
Trust: the most precious commodity any brand or business has
Thursday, May 26th, 2005 From the New York Times Believe It: The Media's Credibility Headache Gets Worse The Times says Almost like clockwork, each new month seems to usher in a new controversy over journalistic competence or integrity - the latest being the ...
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Posted in: Engagement Marketing
