Duke University and the iPod
Thursday, April 7th, 2005OK, I have had my rant. This is what the Guardian Blog had to say had to sayRather than handing a 20GB iPod to every incoming student, as it did this year, only those attending courses that have ... Ratings:
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Posted in: Culture, Distribution, Engagement Education, Marketing, Media, Web/Tech
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Posted in: Culture, Distribution, Engagement Education, Marketing, Media, Web/Tech
iPods Enter the Classroom
Thursday, April 7th, 2005The entire Duke University class of 2008 received Apple iPod digital devices as part of a university initiative to encourage creative uses of technology in education and campus life. This mix of pop culture, information technology and pedagogy ...Marketing to communities not segments
Tuesday, April 5th, 2005From your excerpt this is a timely and important book. I argued well over a dozen years ago that the future of marketing was communities not segments and this is proving true. I think 'brands' become even ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing
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Posted in: Engagement Marketing
Listen to Alan at SXSW
