There is a global conversation going on out there
Sunday, April 24th, 2005We at SMLXL HQ like the web. In fact we love it. Especially for me, as I spent years travelling the world to Austria, Finland, Sweden, Norway, the United States. In fact for over 4 years I spent 150 days ...Mobile world’s ‘connected community’ presents advertisers with a new challenge
Sunday, April 24th, 2005The publication of our letter in the Financial times on Thursday April 21. Tomi and I were responding to the article that had run in the FT "TV under threat". This is what we had to saySir, Your editorial "TV ... Ratings:
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Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Marketing, Media, Mobile, Networks, Philosophy, Society, Strategy, Trends, Web/Tech
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Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Marketing, Media, Mobile, Networks, Philosophy, Society, Strategy, Trends, Web/Tech
Bill Gates muses on two way flows of communication
Wednesday, April 20th, 2005Bill Gates on BloggingTony Perkins of AlwaysOn, the blogazine of innovation writes in the hard copy (not available online) about Bill Gates' comments on blogging during a private dinner at Gates home on Lake Washington: Blogging makes it very ... Ratings: (No Ratings Yet)
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Posted in: Engagement Marketing, Generation C, Media, Participation, Philosophy, Quotes, Social Networks, Society, Strategy, Trends, Weblogs
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Posted in: Engagement Marketing, Generation C, Media, Participation, Philosophy, Quotes, Social Networks, Society, Strategy, Trends, Weblogs
when the world changes fundamentally
Sunday, April 17th, 2005Re-reading Bob Garfields 'Chaos Scenario piece clearly demonstrates that more conventional marketing is no longer the answer, what is required is a different type of marketing, a new way of doing things.Garfield writes As technology ...when the world changes fundamentally, survival depends on fundamental change
Sunday, April 17th, 2005Re-reading Bob Garfields 'Chaos Scenario piece clearly demonstrates that more conventional marketing is no longer the answer, what is required is a different type of marketing, a new way of doing things. Garfield writes As technology increasingly enables fine ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Education, Engagement Marketing, Engagement Research, Law, Marketing, Media, Networks, Philosophy, Strategy, Trends
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Education, Engagement Marketing, Engagement Research, Law, Marketing, Media, Networks, Philosophy, Strategy, Trends
Corporate commitment to the community
Saturday, April 16th, 2005Having started thinking about Nike and social reporting I decided to investigate a little further.What is the role and purpose of CSR? (Corporate Social Responsibility) One can see how malpractice either sustained or even short term will ultimately ...On the road to social reporting and transparency
Friday, April 15th, 2005The Financial Times, Wednesday April 11 2005, published an article"Nike makes the step to transparency"It makes compelling reading. Nike has been silent on social reporting for 3 years.This relates back to a courtcase in 2002 between Nike and ...U2 – communities – world poverty – texting
Friday, April 15th, 2005Related to our recent post on mobile phones and TV - speed of information - connection to networks - communities forming around issues etc. Rory Treffiletti of mediapost watched Bono embrace the digital age to bring ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Culture, Engagement Mobile, Ethics, Events, Generation C, Mobile, Participation, Trends
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Posted in: 7th Mass Media, Culture, Engagement Mobile, Ethics, Events, Generation C, Mobile, Participation, Trends
Listen to Alan at SXSW
