Broadcast TV Networks rattled by DVR Inroads: Technology a Serious Threat to Ad Revenue

April 12th, 2005

Although the broadcast networks publicly play down the impact of ad-skipping technologies, it was clear from a panel at last week's National Cable & Telecommunications Association conference that TV moguls see the spread of digital video recorders as a serious threat to their ad base.

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Posted in: Advertising, Convergence, Darwin, Distribution, Economics, Media, Trends, Web/Tech, iPTV

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