Brands and Blogs

April 10th, 2005

Jake over at Community Guy has posted an update on the Krytonite story
An interview he has picked up from flackLife with comments on an interview with the General manager from Kryptonite

It reinforces our view that communities can be a powerful force. This is an excerpt from an interview with the General Manger of Kryptonite

How do you think blogs have started to impact the ways in which companies communicate with their various stakeholders?
"When you are dealing with traditional media, there are some balances. The difficulty with Weblogs is that anyone can put out information in an anonymous way. [But] for any business, Weblogs are a reality, and companies have to look at what they do and be able to respond adequately to concerns that are raised in such a forum".
He's right – the power is that everyone is held responsible. For clueless companies whose number one concern is litigation rather than creating real relationships with the consumers and improving their products, blogs are probably a death blow.

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