iPods Enter the Classroom

The entire Duke University class of 2008 received Apple iPod digital devices as part of a university initiative to encourage creative uses of technology in education and campus life. This mix of pop culture, information technology and pedagogy has generated enormous interest from other educators as well as news media.

Some of the uses of the iPod

Economic lectures recorded on an iPod

Collection of engieering data via iPod

iPods assist with Spanish accents

ipods carry on class dicussions

Duke University professor Richard Lucic’s course on information technology and society features frequent guest lecturers discussing how various technologies influence their disciplines.

In order to capture and carry forward class discussions begun by guest lecturers, Lucic records those classes with an iPod; then he posts the recordings on a class Web site for students to download and review on their computers or iPods.

Brillant, common sense, using technology to truly enable people. word-of-mouth, engagement, creating advocates – who would be now more likely to want to get Apple iTunes etc., IS it PR, advertising, CRM, sales, branding. ITS ALL THOSE THINGS and more.

Does it cost millions NO – Is this a credible way of demonstrating iPods real capability in a human way – YES

And thought for the day

Fortunes will be made, as a new kind of commercial enterprise learns how to make money by authentically supporting the new individuals in their quest for psychological self-determination.

Shosana Zuboff and James Maxmin

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