Mass market, smart content?
Monday, March 21st, 2005Jackie Danicki at the Big Blog Company and posting on Samizdata raised some interesting issues about the the future of commercial TV in a post Digital Killed the Broadcast Star Jackie is in LA ... Ratings:
(No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Advertising, Broadcast, Convergence, Darwin, Economics, Marketing, Media, Networks, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Broadcast, Convergence, Darwin, Economics, Marketing, Media, Networks, Trends
Innovation through the community
Friday, March 18th, 2005My co-author and friend Tomi Ahonen gave me an article from the economist yesterday calledThe future of innovation. The rise of the creative consumerI read it and then to Tomi's astonishment did some energetic ...Nobody is as clever as everybody
Friday, March 18th, 2005 My co-author and friend Tomi Ahonen gave me an article from the economist yesterday called The future of innovation. The rise of the creative consumerThe article discusses how online communities are engaging with a whole ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Culture, Darwin, Economics, Engagement Marketing, Engagement Research, Engagement Sciences, Participation, Philosophy, Social Networks, Strategy, Trends, Web/Tech
(No Ratings Yet) Loading ...Please wait
Posted in: Culture, Darwin, Economics, Engagement Marketing, Engagement Research, Engagement Sciences, Participation, Philosophy, Social Networks, Strategy, Trends, Web/Tech
Building brands through a community
Thursday, March 17th, 2005My good friend Adriana at the Big Blog Company flipped a link over to me today aboout building a brand via a blog and a community, which I wished we could have shoehorned into our book Communities ... Ratings: (No Ratings Yet)
Loading ... Comments: None. Add yours. »
Please wait
Posted in: Engagement Marketing
(No Ratings Yet) Loading ...Please wait
Posted in: Engagement Marketing
Building a brand through a community
Thursday, March 17th, 2005My good friend Adriana at the Big Blog Company flipped a link over to me today about building a brand via a blog and a community, which I wished we could have shoehorned into our book ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech
Dyson uses blogs to launch new product
Thursday, March 17th, 2005Thanks to the guys at the Big Blog Company for bringing this to my attention Sucking sound Dyson as in vacuum cleaners is using the blogosphere to launch its new product. Net Imperative says... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Advertising, Engagement Marketing, Marketing, Participation, Social Networks, Trends, Weblogs
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Engagement Marketing, Marketing, Participation, Social Networks, Trends, Weblogs
Leave your mind open to what you are seeing
Monday, March 14th, 2005WHY WE MUST FORGE AHEAD INTO NEW METHODS OF ADVERTISING Marketers' Greatest Potential Is In Cutting-Edge Technologies Scott Donaton, editor of AdAge has some very interesting thoughts about the above title.The future is here. This isn't some dark vision of ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Advertising, Darwin, Engagement Marketing, Marketing, Media, Participation, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: Advertising, Darwin, Engagement Marketing, Marketing, Media, Participation, Trends
Readymades for the early 21st Century
Monday, March 14th, 2005Marcel Duchamp - the conceptual artist coined the word "Readymades" for his urinal that was placed in art gallery and called art. Creating at the time significant debate. It seems we have something similar going on in the world ...Audio-visual format wars. But guess who is in control?
Sunday, March 13th, 2005From the Financial Times Thursday March 2005. As Tim Burt, Scott Morrison and Aline van Duyan writeMedia companies have to work out how to capitalise on new methods of distributing and storing their output. But different business models mean there ... Ratings: (No Ratings Yet)
Loading ... Comments: Comments Off
Please wait
Posted in: Convergence, Darwin, Distribution, Economics, Generation C, iPTV, Media, Trends
(No Ratings Yet) Loading ...Please wait
Posted in: Convergence, Darwin, Distribution, Economics, Generation C, iPTV, Media, Trends
Listen to Alan at SXSW
