The web is not the internet

March 30th, 2005

TV News in a Postmodern World – Beyond the World Wide Web.
Stuff I liked: People do not demand messages. The internet becomes powerful when it can truly deliver

1). Need to know

2). Need to buy

And of course this becomes ever more powerful as we move into a converged world which is mobile, always on and always connected.
Terry Heaton says

When our industry first confronted the Internet, I remember a lot of folks saying it was a way to expand our reach. History now reveals the silliness of that proposition. We need to think of it as a better way to reach and interact with those we already or in many case used to serve. The Internet buzzword is "conversations." There's no time like now to begin conversing with the people in your market. In that sense, a Website is but one tool in the vast toolbox offered by the Internet.

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