Clear channel to webcast music programs

March 29th, 2005 Posted in Convergence, Darwin, Distribution, Economics, Generation C, Marketing, Media, Social Networks, Statistics, Strategy, Trends, Web/Tech

From AdAge

As competition from iPods, cable music networks, satellite radio and online music services intensifies, Clear Channel Radio is launching a weekly Web-based video program featuring live in-studio performances.
Similar to MTV's Unplugged, Clear Channel will stream the program, called Stripped, to broadband users across the radio group's 1,200 Web sites.
Clear Channel, like the rest of the radio industry, has been battling increased competition for its audience, especially among a younger demographic more apt to migrate toward new technologies, satellite services or online radio. A recent study by Arbitron and Edison Media Research found 27% of 12- to 17-year-olds own an iPod or other portable MP3 player, and that the weekly online video audience is nearly 20 million.

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