Word of mouth the new black

March 24th, 2005

Just hot from my Inbox, and curiously relevant as SMLXL is currently working on a project relating specifically to customer advocacy and the importance of word of mouth.
Peer Pleasure: Teens Connect

According to comScore Media Metrix, more than 14 million Americans age 13 to 17 accessed the Internet in January 2005. The recent edition of The Score focuses on the Internet behavior of this highly sought after demographic segment.
A significant proportion of the average teen's time online is spent connecting with peers whether it's instant messaging, blogs or e-mail, says the report. Sites that facilitate or promote teen communication were among the highest ranked properties by composition of users age 13 to 17.

And I should know, as I watch my 15 year old daughter MSNing as if her very life depended on it, whilst I once again, burst into tears when I pick up her mobile phone bill to see how much she has been texting.
And I am sure if you ask Tomi, he will tell you how prolific these teens are with their mobile habits too.
Its an always on, always connected, more intimate world in many ways, where people are having conversations and building trust through close peer to peer networks.

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