Archive for March, 2005

where do communities from?

Thursday, March 31st, 2005The failings of that community thing is a post made by Jake McKee, who has a very interesting job working for LEGO in community interaction and development.Jake is musing on a recent post from Common Craft...

The web is not the Internet

Wednesday, March 30th, 2005TV News in a Postmodern World. Beyond the World Wide Web .This is a must read.Stuff I liked, People do not demand messages. The internet becomes powerful when it can truly deliver 1). Need to know 2). Need to buyAnd of ...

The web is not the Internet

Wednesday, March 30th, 2005 TV News in a Postmodern World - Beyond the World Wide Web. Stuff I liked: People do not demand messages. The internet becomes powerful when it can truly deliver1). Need to know2). Need to buyAnd of course this becomes ever ...

Clear channel to webcast music programs

Tuesday, March 29th, 2005From AdAgeAs competition from iPods, cable music networks, satellite radio and online music services intensifies, Clear Channel Radio is launching a weekly Web-based video program featuring live in-studio performances. Similar to MTV's Unplugged, Clear Channel will stream the program, called ...

Co-creation to deliver customer value

Thursday, March 24th, 2005 Marketing Playbook Posted recently about the Apple iPod, and the whole accessory eco-system that has developed around it. Which has led to fierce competition among the accessory developers. Its no longer iPod killer, its the iTrip killer. It intrigues me, ...

Word of mouth the new black

Thursday, March 24th, 2005Just hot from my Inbox, and curiously relevant as SMLXL is currently working on a project relating specifically to customer advocacy and the importance of word of mouth. Peer Pleasure: Teens ConnectAccording to comScore Media Metrix, more than ...

Teens Connect

Thursday, March 24th, 2005Just hot from my inbox, and curiously relevant as SMLXL is currently working on a project relating specifically to customer advocacy and the importance of word of mouth.Peer Pleasure: Teens ConnectAccording to comScore Media Metrix, more ...

The one number you need to grow

Wednesday, March 23rd, 2005Is the title of a paper written by Frederick F. Reicheld Director Emeritus of consulting firm Bain & Co Reicheld argues that customer advocacy is the one number you need to grow. I was prompted to reflect on ...

The One number you need to grow

Wednesday, March 23rd, 2005Is the title of a paper written by Frederick F. Reicheld Director Emeritus of consulting firm Bain & Co Reicheld argues that customer advocacy is the one number you need to grow. I was prompted to reflect ...

postmodern engagement marketing vs. modern interruptive marketing

Monday, March 21st, 2005David Wolfe at Agelessmarketing posts on engagement marketing mentioning our book, Communities Dominate BrandsThe new way is engagement marketing, very much a reflection of The Experience Economy?s authors Joe Pine and Jim Gilmore?s dictum that ?the experience is the marketing.? ...

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