where do communities from?
Thursday, March 31st, 2005 Posted in Engagement Marketing | No Comments »The failings of that community thing is a post made by Jake McKee, who has a very interesting job working for LEGO in community interaction and development. Jake is musing on a recent post from Common Craft ...
The web is not the Internet
Wednesday, March 30th, 2005 Posted in Trends | No Comments »TV News in a Postmodern World. Beyond the World Wide Web . This is a must read. Stuff I liked, People do not demand messages. The internet becomes powerful when it can truly deliver 1). Need to know 2). Need to buy And of ...
The web is not the Internet
Wednesday, March 30th, 2005 Posted in Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Networks, Participation, Social Networks, Society, Strategy, Web/Tech | Comments OffTV News in a Postmodern World - Beyond the World Wide Web. Stuff I liked: People do not demand messages. The internet becomes powerful when it can truly deliver 1). Need to know 2). Need to buy And of course this becomes ever ...
Clear channel to webcast music programs
Tuesday, March 29th, 2005 Posted in Convergence, Darwin, Distribution, Economics, Generation C, Marketing, Media, Social Networks, Statistics, Strategy, Trends, Web/Tech | Comments OffFrom AdAge As competition from iPods, cable music networks, satellite radio and online music services intensifies, Clear Channel Radio is launching a weekly Web-based video program featuring live in-studio performances. Similar to MTV's Unplugged, Clear Channel will stream the program, called ...
Co-creation to deliver customer value
Thursday, March 24th, 2005 Posted in Convergence, Culture, Engagement Marketing, Marketing, Participation, Philosophy, Science, Social Networks, Strategy | 728 Comments »Marketing Playbook Posted recently about the Apple iPod, and the whole accessory eco-system that has developed around it. Which has led to fierce competition among the accessory developers. Its no longer iPod killer, its the iTrip killer. It intrigues me, ...
Word of mouth the new black
Thursday, March 24th, 2005 Posted in 7th Mass Media, Convergence, Culture, Engagement Marketing, Engagement Research, Engagement Sciences, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Statistics, Trends, Web/Tech, Weblogs | Comments OffJust hot from my Inbox, and curiously relevant as SMLXL is currently working on a project relating specifically to customer advocacy and the importance of word of mouth. Peer Pleasure: Teens Connect According to comScore Media Metrix, more than ...
Teens Connect
Thursday, March 24th, 2005 Posted in Trends | 1 Comment »Just hot from my inbox, and curiously relevant as SMLXL is currently working on a project relating specifically to customer advocacy and the importance of word of mouth. Peer Pleasure: Teens Connect According to comScore Media Metrix, more ...
The one number you need to grow
Wednesday, March 23rd, 2005 Posted in Engagement Marketing | No Comments »Is the title of a paper written by Frederick F. Reicheld Director Emeritus of consulting firm Bain & Co Reicheld argues that customer advocacy is the one number you need to grow. I was prompted to reflect on ...
The One number you need to grow
Wednesday, March 23rd, 2005 Posted in Engagement Marketing, Ethics, Marketing, Participation, Philosophy, Society, Trends | Comments OffIs the title of a paper written by Frederick F. Reicheld Director Emeritus of consulting firm Bain & Co Reicheld argues that customer advocacy is the one number you need to grow. I was prompted to reflect ...
postmodern engagement marketing vs. modern interruptive marketing
Monday, March 21st, 2005 Posted in Engagement Marketing | No Comments »David Wolfe at Agelessmarketing posts on engagement marketing mentioning our book, Communities Dominate BrandsThe new way is engagement marketing, very much a reflection of The Experience Economy?s authors Joe Pine and Jim Gilmore?s dictum that ?the experience is the marketing.? ...
