Archive for January, 2005

The vanishing mass market

Thursday, January 27th, 2005 Definitely worth a read, if you have not read it already. The vanishing mass marketNew technology. Product proliferation. Fragmented media. Get ready: It's a whole new world. 

TV advertising the silent movies of the 21st Century?

Thursday, January 27th, 2005Simon Walden provides some interesting statistics on TV advertising, in his post If there's no ads they'll make you pay another way Quoting an article from the LA Timesstudies have shown that at least 70% of today's ...

Web browser Firefox grows via socially networked media

Thursday, January 20th, 2005Mediapost talks about the increasing use and spread of the web browser Firefox. Developed by a non-for-profit organisation Mozilla. The browser has been downloaded for use 19 million times so far. And according to the Firefox website has happened in ...

Changing behaviour

Tuesday, January 18th, 2005From the big blog company - a smart bit of thinkingTell me and I forget. Show me and I remember. Involve me and I understand Big Blog company is talking about blogging, though I think ...

No more interruptions, please

Tuesday, January 18th, 2005Whether it be making TV programmes, holding arts festivals or even launching a radio station, advertisers are funding new vehicles to promote their brands. The Guardian writes.Forays into this area have mostly been limited to branded vignettes on ...

P&G sees the Light, the rest of the world now has to follow

Sunday, January 16th, 2005Late in 1999, I began my research into the changing landscape of media, marketing and communications. The blogs of many people, the surveys; Yankelvich, The Chartered Institute of Marketing, Deutsch Bank - they all say the same. That conventional marketing ...

PVR’s: The End of A Beautiful Relationship?

Friday, January 14th, 2005 A very good friend of mine Mike Smallwood - who sits on the SMLXL consulting board has done some thinking on the impact of PVR's in the UK. Much has already been written about the PVR, and much will continue ...

Bob Lutz Blogs

Sunday, January 9th, 2005Don't know who Bob Lutz is? The vice chairman of General Motors. Fast Company ran a post that Lutz is now blogging. And the good the bad and the ugly are responding as Fast Company points out.Remarkably, the marketing ...

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