Archive for November, 2004

Co-creating experiences, co-creating value

Sunday, November 28th, 2004My dear friend Adriana Cronin-lucas at the Big Blog Company drew my attention to a recent e-newsletter by trendwatching entitled customer made Tendwatching observes the debate that people are having about brands, products services, companies. And, making ...

Advertising & video on demand

Tuesday, November 23rd, 2004Video on demand has reached critical mass, and advertisers have taken notice, reports the New York Times. Michael J. Wolf, global head of the media and entertainment practice at McKinsey believes that video-on-demand will become a significant way for ...

Easy Riders Raging Bulls from movies to searching for experiences

Thursday, November 18th, 2004In the book Easy Riders Raging Bulls , the impact of films on our culture is described thus in the words of Susan Sontag:It was at this specific moment in the 100 year history of cinema that ...

Streamed web ads as effective as television

Monday, November 15th, 2004Brand Republic reports that video advertising on the internet has the same impact as television advertising, this has been proved via a new study. The study was carried out on behalf of Pfizer Healthcare, from advertising it ran on MSN Video. ...

Living in a converged mobile world

Monday, November 15th, 2004Today's Daily Telegraph unveils a music vending machine that allows people to buy and download songs in the street, at railway stations or in the pub. The kiosks, which transfer tracks to a mobile phone or personal music player for about ...

From advertising to the masses to engagement marketing

Friday, November 12th, 2004 Fact: Today there are 15 million 3G users in the world totalling a staggering $10 billion of revenue. Forget the PDA or the PC, its going to happen on 3G. But the thorny question is what will these services look like ...

Ad agencies sound the alert

Thursday, November 11th, 2004Back page of the Financial Times November 9th 2004 Ad Agencies sound the alert over the mobile phone. The principle outline of the piece is that the ad agencies are going to find it much harder to reach young people ...

Branding is no longer what you do to cows

Monday, November 8th, 2004Wired Magazine published an article this month about brands and marketing communications. The Decline of Brands The author is James Surowiecki. Surowiecki says:The world, it seems, is disappearing beneath a deluge of logos. In the past decade, ...

Bringing traditional advocacy into the age of the Internet

Friday, November 5th, 2004A curious thing is happening in the US. A grassroots consumer/customer advocacy campaign for an open-source browser from the Mozilla Foundation. As this web browser is being developed for a non-for-profit-organisation, who have limited funds Rob Davis marketing director appealed to ...

Nowhere to run to

Tuesday, November 2nd, 2004Unlike the UK, blogging (online publishing and peer to peer feedback) is big in the US. It is also increasingly used in the US as a powerful mediator of the truth. Mazda got themselves into some very hot water recently when they ...

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