Archive for October, 2004

Living a spontaneous Life

Sunday, October 10th, 2004Its what makes life exciting, the sudden decision to do something unplanned, a mini adventure in our daily lives.and flash mobbing is something that is enabling this to happen with greater frequency...and it seems the trend has moved to the ...

The very latest thinking on 3G

Friday, October 8th, 2004Tomi Ahonen's latest mobile telecoms book 3G Marketing: Communities and Strategic Partnerships, 333 pages co-authored by Timo Kasper and Sara Melkko, is a solid handbook on the practical sides of why users are becoming addicted to mobile phones, ...

The news, blogs and broadcast

Friday, October 8th, 2004In a recent article in the Financial Times, Blogs and Bias: how fragmented and partisan media are shaping the US electionThe fragmentation of the media business, from a recent past dominated by three main broadcast television ...

What’s happpening in the media today?

Friday, October 8th, 2004LET'S SEE IF WE HAVE THIS STRAIGHT reported Mediapost on 5th October.Mediapost lists the followingA top media executive at WPP's Ogilvy & Mather and MindShare units pled guilty to falsifying media billings data for an advertising ...

Accurate TV ratings in real time

Friday, October 8th, 2004Online TV ratings site offers instant ad campaign results reports Revolution magazineA new website has been set up for advertisers by TV planning agency Guerillascope that offers instant access to Barb TV viewing figures so they can tell ...

Talk to your customers and let them talk to you

Wednesday, October 6th, 2004My friend Paul May at Verista alerted me to this post.How Five Industries Are Missing the Blog Boat by Ben Silverman.Silverman references online/internet guru B.L. Ochman in an article: Ten Companies That Missed Great Blog Opportunities ...

Oh No my Tivo thinks i’m gay

Wednesday, October 6th, 2004Mediapost looks at the issues of personalisation for TV and the internet and touches on the mobile phone.All very interesting when SMLXL have a view that providing products and services which enhances the life of the individual is ...

Treat your staff as customers

Tuesday, October 5th, 2004Most large companies have some form of customer-relationship-management (CRM) software, but more than half of them are disappointed with it. Critics blame the software, but the real problem could be a failure to address the organizational challenges posed by any ...

Differentiate or die

Friday, October 1st, 2004Making Differentiation Make a Difference is a recent article by Patrick Barwise and Se?n Meehan at Strategy and businessBarwise and Meehan sayWhat's wrong? When companies are so preoccupied with fiddling with individual products and brands, they ...

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