Robbie shows us the way via the mobile

October 22nd, 2004

BBC news reported on Monday 18th, the Financial Times Tuesday 19th of Robbie Williams' Greatest Hits album to be sold in memory card format for mobile phones and hand-held computer. On the web, a discussion breaks out about the next iPod Killer.
With the ever increasiing capacity of mobile phone memory storage and battery life, it seems music companies are indeed looking to embrace the digital age. Will it be enough? Will enough people want all their content on their phone?
Will music perhaps be one of the key drivers to get the large numbers of people to upgrade to 3G phones? Certainly it will help, and Robbie is a big enough draw for the mainstream. However, Robbie is not for everybody, so there is going to need to be quite a bit of content available to make this look attractive.
But without a doubt, the mobile phone is about to play an increasing role in our lives. And it will be intelligent marketing which will produce the market leader and financial success rather than technology.

Will these new super phones be an iPod killer? No. the iPod is now too iconographic to be killed. It is the first piece of technology to be thought of as drop dead gorgeous by a global population. It is being integrated into Motorola phones and BMW's. So it will be interesting to see who consumes what on what platform.
Additional reading: Mobile marketing. How to succeed in a connected age.

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