Quotes of the week

I opened the FT Creative business today (12 October 2004) to read a number of soundbites.

FMCG’s business model has collapsed, and companies need to move from product to business model innovation

says Tim Thorne, Edengene CEO on the impact of growing retailer power.

The ad industry has a terrible reliance on billings. It’s our creack Cocaine

Says Lawrence Green, Partner at ad agency Fallon.

Young people have better things to do than sit in front of the TV

Says our friend Peter Miiles CEO of SubTV

Its what we have been saying at SMLXL for some time. Picking out the big waves is something we like doing. They’re fun to ride, but boy are they big and exciting.

So what does the world look like then? As my partner Axel likes to describe as this newly converged world. Who has the capability to make sense of so many new threats and opportunities? Consultants, ad agencies, media agencies, interactive agencies?

We believe it is all about ‘engagement’ rather than the silent movies of ‘interruption’.

Additional reading: The revolution will not be televised

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