The news, blogs and broadcast
October 8th, 2004In a recent article in the Financial Times, Blogs and Bias: how fragmented and partisan media are shaping the US election
The fragmentation of the media business, from a recent past dominated by three main broadcast television networks to a world of over 200 channels means there is something for everyone. And research shows that people like news that reinforces their opinions and beliefs.
The FT outlines how these changes within the media, fragmented audiences, and the growth of the power of political blogs has disintermediated the broadcast networks. The once all important news anchormen, seem as though they were from another age.
The FT muses on whether the news has become little more than a profit centre rather than being part of our democratic process.
Television broadcast is in transition from a fuedal economy of provision to a market economy of demand. we have changed from passive viewers to active consumers of programming.
The question in a media fragmented world is; where is my audience and how do I talk to them?
I don’t think we should underestimate the significance of the changes of what is going on in the US. In much the same way as when the Berlin Wall came down, it was exciting and liberating and scary, I wonder if this is where we are in the world of media at the moment?
The FT article in many ways is about: Politics, broadcast media, technology, the power of blogging and the changing habits of people. Things ain’t the same.
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