Archive for September, 2004

From Interruption to Engagement

Wednesday, September 29th, 2004Linda Wolf, chairman and CEO of Leo Burnett Worldwide, offered her own assessment of the paradigm shift (in marketing communications), which she says involves exposure giving way to engagement, interruption giving way to permission, and broadcasting giving way to customization. So ...

All in a tizz over TV advertising

Monday, September 27th, 2004Quick, Liquid And Agile, Marketers Look To Web For Post-TV Messaging A media critique by Wayne Friedman, is a comment on the latest developements in US TV advertising on Media Post. Friedman intelligently critiques what is happening with TV advertising ...

All change on the high street

Monday, September 27th, 2004Tesco threatens big names on the high street Was the headline in the FT September 25/26 2004 This is what Chris Brown-Humes had to sayTesco's stunning half-year end results were not just bad news for direct competitors such as ...

The death of Mass Media?

Friday, September 24th, 2004During a session at yesterday's Forecast 2005 entitled "Disruptive Technologies," a group of panelists debated the impact of various technologies such as DVRs and targeting software on the media business. The resolve presented to the group was: "Emerging technologies ...

Wasted Marketing Assets

Thursday, September 23rd, 2004For years Madison Avenue's leading thinkers have pondered the same fundamental question: which half of their advertising actually works. Now the industry's research authorities believe they've narrowed the answer down to about 20 percent. In what is likely the grandest ...

How to keep your customers? Use some common sense

Tuesday, September 21st, 2004Hally Suitt writing in Worthwhile wrote a post on customer retention on 14 September this year. This is what she saidI need a new cell phone -- new hardware -- and as I look at what my current wireless ...

How does a company reduce prices to a level lower than their operating expenses and still make money?

Monday, September 20th, 2004Is the question that Chris Hoyt asks writing for Reveries. Hoyt answers his own question:Well, this is exactly the problem that most supermarkets face today. Wal-Mart's 2004 average gross margin at 22.5 percent is now lower than ...

The death of intimacy

Monday, September 20th, 2004 A selfish, market-driven society is eroding our very humanity. Martin Jacques has written a very powerful piece on our changing society.He identified 3 important trends:1). The rise of the individual2). The spread of the market into all aspects of society3). ...

Music moves online

Monday, September 20th, 2004September 18 2004 The Guardian Competition to slash cost of online music Reported that Stelios and easymusic had joined the fray in online downloads. The BPI estimates that online downloads have increased from 100,000 to 500,000 from the start of the year ...

Mobile English Lessons

Saturday, September 18th, 2004Adverblog reports that RTV China is launching a new service allowing people to learn English in an integrated way. The company is launching a "Cool English" service that will include a radio program, interactive tv, and the "Slang of the ...

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