Archive for August, 2004

The “New Swiss Army Knife”

Friday, August 27th, 2004Adverblog writes: Guess what's the 21st century Swiss Army knife equivalent? The answer is on Reveries in an article by Scott Goodson, it's the mobile phone. This is something that SMLXL has been looking at for some time. ...

The New Digital Economics for Newspapers

Tuesday, August 24th, 2004 Life is Local say the Johnston Press. And here is the news Newspapers are on their knees, humbled by the new digital economics, declining into irrelevance, lacking investment, increasingly ignored by readers and scrabbling over a smaller advertising ...

Embracing the Digital Age

Sunday, August 22nd, 2004Boards only spend 3% of their time thinking about the futureFive or six years ago home electronics was a peaceful market. Now people from the outside are coming in like hunting tribes Hideki Komiyama, Sony Electronics chief operating ...

Mobile cultures

Saturday, August 21st, 2004Widely reported on the net and picked up by wired magazine. Keitai Deka is "the cell phone detective". It is a weekly show on Japan's BS-i channel. Each week she solves crimes with the help of her high-powered DoCoMo ...

Consumers: the next big player in consumer media?

Friday, August 20th, 2004A interesting article in MediaPost today about the power of the power of consumer-generated media (CGM). It relates the story of Peter Blackshaw, Intelliseek chief marketing officer, who had an unusual firsthand experience with the impact of online word-of-mouth. Blackshaw purchased ...

The Digital Society

Friday, August 20th, 2004 Have you noticed the renewed excitement about "new media" this year The Sunday Times opined on July 11 in an article on the issues facing our digital society, Baffled by the new digital world.Its all ...

The New Bottom Line

Wednesday, August 18th, 2004The New Bottom Line, published by Capstone and authored by Alan Mitchell, Andreas W. Bauer and Gerhard Hausruckinger is an important addition to the research that is currently fuelling the debate that Stephen J. Gould would describe ...

Context is King

Monday, August 16th, 2004Interbrand has recently published the list of the top 100 brands, reported in design week29 July 2004, Design Week By Mike Exon Apple and Amazon have made the biggest gains in brand equity this year, with ...

Coca Cola takes mobile engagement into Spain

Sunday, August 15th, 2004New Media Age reported on 18 June 2004 that Cokehad made one of its biggest commitments to mobile media to date, selecting Spain as the launchpad for a branded mobile internet community. The company's Mobile Community features mobile services ...

Joined up thinking

Sunday, August 15th, 2004Tivo just got smarter boingboing have posted a note on the very smart things that Tivo can do these days... re-routing a whole variety of formats to other devices in the home... we will see more changes in ...

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