Archive for July, 2004

Brand Shifting

Wednesday, July 28th, 2004Stowe Boyd of Get Real asks how blogging shifts the meaning, perception, and utility of brand...I maintain that a metaphorical shift of brand is taking place, analogous with the time shifting that real-time communication has engendered. Being able to touch ...

Brand crisis

Monday, July 26th, 2004Adverblog notes that big brands are having an hard time trying to stay on top and links to an International Herald Tribune an article by Claudia Deutsch who talks about AT&T's risky situation, whose brand supremacy is under assault from ...

What lies beneath

Wednesday, July 21st, 2004PR machine has an interesting observation in an article for Global PR blog week:Blogs are posing threats to Fortune 1000 brands and in order to meet the new brand threat that blogs pose, corporations are attempting to influence bloggers in ...

The Elusive Definition of Marketing ROI

Tuesday, July 20th, 2004Interesting, although rather predictable, were the results of an exclusive survey on the marketing accountability and ROI released by the Association of National Advertisers (ANA) and Forrester Research yesterday. Jim Nail, Principal Analyst at Forrester Research, discussed the results at ANA's ...

Disappearing channel scarcity

Monday, July 19th, 2004Seth Godin writes about his conversation with a friend in TV business. I find it interesting as it reflects the mindset of the TV industry and probably explains their current situation:Twenty years ago, everyone in the TV business believed in ...

The colour of profit

Saturday, July 17th, 2004There are people who think official color reassignments are a conspiracy theory. Teresa Nielsen Hayden of Making Light blog has the short answer is that they are a conspiracy, but they aren't theoretical, and submits as evidence the assigned colors ...

Even Longer Goodbye

Tuesday, July 13th, 2004P&G bankrolled commercial television and was the biggest spender on broadcast advertising. But P&G have realised that this dinosaur of a business model is no longer financially tenable. That the costs of marketing are rising whilst the effectiveness of that activity ...

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