Archive for 2004

I’d like to teach the world to sing but only if you have internet explorer

Tuesday, December 28th, 2004From J walk blogMy Coke Music To the morons who designed the My Coke Music site: Everyone doesn't use Internet Explorer. Here's what happens with Mozilla. I go to the site. I see a useless "click here to enter the site" ...

The dance of change

Wednesday, December 22nd, 2004 Future-faced brands are not brands that are omnipotent, or consistent in the traditional sense that brands are consistent or standardized across all territories, but rather that they accommodate the personal, the individual. Martin Raymond  The Tomorrow People

Apple evangelism? Viral marketing?

Tuesday, December 21st, 2004An interesting story in wired Not only are Apple evangelists making their own ads and putting them out on the net. You can now iPodize your own images, says the article:Customers upload a digital snap, choose ...

Fire your ad agency and get your neighbour to create your ads

Monday, December 13th, 2004From Wired MagazineSchool teacher George Masters has the marketing world abuzz with a homemade ad for Apple Computer's iPod that is rapidly 'going viral.' To some experts, Masters' ad heralds the future of advertising. Homemade ads will play a ...

The business of blogging

Saturday, December 11th, 2004From business weekNow advertisers are realizing there is a market emerging in the blogosphere. Already, the growth in regular online advertising, estimated to be about 35% this year, will far outpace the spending increases for any other sector of ...

Marketing thought for the day

Friday, December 10th, 2004 You don't lead by hitting people over the head...that's assault, not leadership-Dwight D. EisenhowerLess interruption and more engagement, more co-creation and  less one-way broadcast

TV for teachers

Friday, December 10th, 2004Chalk on blackboards, and the occasional inspirational teacher, are memories we all probably have. Lets fast forward to 2004. Teachers TV is a new government funded project aimed at teachers themselves. Its a great opportunity.The UK government has ...

Things are not OK for many of today’s UK teenagers

Monday, December 6th, 2004 They are supposed to be the happiest days of our lives, yet British teenagers have among them the highest rates of obesity, binge drinking, cannabis consumption, sexually transmitted diseases and early pregnancy in the world claims The Observer ...

Out of home media

Monday, December 6th, 2004Authored by Axel ChaldecottOut of home media will become more and more pervasive.In stores, in malls, in trains, in taxis. Just about anywhere you can put a plasma screen.At present the people who own these locations see them as new ...

It pays to watch the ads?

Thursday, December 2nd, 2004John Hegarty, Chairman of BBH has written an article on why advertising works why it pays to watch the adsBack in the 1940s and 50s there was a legendary investor, a humble secretary who made her fortune on ...

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